Bayside Runner, LLC, Plymouth and Yarmouth, Massachusetts · 2009-2014 Two-store specialty running retail business based in southeastern Massachusetts. Founder, Owner and Managing Partner Authored a 40-page business plan and secured financing for startup. Created a cogent business development strategy, including naming, branding, marketing strategy, and retail build-out and launch plans. Oversaw 15-20 employees and directed myriad offsite sales and marketing events.
Furthered company brand and competitive distinction by developing a three-step, ten category shoe fitting system combining traditional fitting tools with technology-driven video gait analysis. Emphasized the importance of personal and friendly service, and the creation of a “Cheers-like” store environment.
Established a formidable community presence, founding six new road race events tied to local charities—raising tens of thousands of dollars each year. Established business relationships and partnerships with hundreds of key influencers (community leaders, race directors, high school and college coaches, etc.).
Created event-centric sub-brands (PubRun!, etc.), and leveraged social media to post product reviews, and engage and empower customers. Business grew 170% (combined) in first three years.
I am lucky to have had four amazing years working with runners, walkers and fitness enthusiasts in the South Shore and Cape Cod in Massachusetts. It was awesome to see so many of my customers set, reach and achieve their fitness goals, whether it be their first walking or running steps, their first 5K, or their 20th marathon. I feel proud to have been a small part of those efforts. From the beginning I was welcomed into their fitness communities, and for that I am forever grateful.