The Balanced Athlete, Renton, Washington · 2014-2015 Marketing and Social Media Consultant
For this up-and-coming full service running store, managed all social media and email marketing campaigns, and implemented targeted marketing plans focused on medical professionals, high school track programs and road races. Built numerous community relationships. Launched new website. Sales jumped 15% while there.
Mino, Beverly, Massachusetts · 2014-2015 Marketing and Product Strategy Consultant
For this burgeoning specialty running shoe company, assists with development of impactful channel marketing strategies and general product development and management approach.
Puma International, Boston, Massachusetts · 2006-2007 Strategy Consultant for Running and Golf Product Management
Conducted extensive quantitative research on consumer segments, needs and preferences—significantly improving product managers’ understanding of PUMA trail running and golf customers.