The Balanced Athlete, Renton, Washington · 2014-2015
Marketing and Social Media Consultant
Marketing and Product Strategy Consultant
Strategy Consultant for Running and Golf Product Management
Marketing and Social Media Consultant
- For this up-and-coming full service running store, managed all social media and email marketing campaigns, and implemented targeted marketing plans focused on medical professionals, high school track programs and road races. Built numerous community relationships. Launched new website. Sales jumped 15% while there.
Marketing and Product Strategy Consultant
- For this burgeoning specialty running shoe company, assists with development of impactful channel marketing strategies and general product development and management approach.
Strategy Consultant for Running and Golf Product Management
- Conducted extensive quantitative research on consumer segments, needs and preferences—significantly improving product managers’ understanding of PUMA trail running and golf customers.
