10 ideas to promote your store at road/trail races better

1. have a mini BBQ to make pancakes or hot dogs
2. have inflatable chairs and make a lounge
3. have fun bar games like darts to win prizes
4. have a massage therapist in the booth
5. lead warm-up exercises before the race
6. music
7. come up with themes for the booth and have staff wear "costumes"
8. have real running celebrities
9. have a faux celebrity by inventing a personality played by an actor and act like its a big deal
-10. have a big sign that says "hi five booth"